Axiell and Piction partner to offer digital asset ecosystem for museum and archive collections

Innovative collaboration brings digital media and collections data together creating a foundation for complete digital workflows 

Lund, Sweden and Sydney Australia,  January 20, 2021 – Axiell, the leading vendor globally for collections management software, today announces a collaboration with Piction, an innovative technology company delivering a market leading cloud based Digital Asset Management (DAMS) solution to the cultural sector. This ground-breaking partnership enables museums, libraries, archives and other cultural organizations to manage and serve media and metadata seamlessly, ensuring the digital assets in the collection can be effectively shared within the institution and beyond.  

 The Axiell and Piction collaboration establishes a sustainable path for museums and archives to manage, preserve, and distribute their digital assets.  Metadata management, digital workflows, support for advanced ingestion of data, and content distribution are all part of the enterprise solution. The integration of Axiell’s collection management software with Piction’s DAMS enables institutions to thoroughly document the life cycle and use of their digitized and born-digital materials and enhances their ability to create digital experiences across all their collections. 

“I am thrilled that we have established a partnership with market leader Piction and continue to focus on realizing our vision for a digital cultural ecosystem,” said Joel Sommerfeldt, CEO of Axiell Group. “The solution will benefit any cultural institution that wants to create a sustainable way of working with the collection, increasing access to digital content across the departments and provide the best possible digital workflows for their collection.” 

 Axiell will support the Piction platform globally, as an integrated solution within the Axiell portfolio, and the companies will collaborate on roadmaps. This strategic partnership, in tandem with the acquisition of Culture Connect, is a major step forward in realizing Axiell’s vision for a solutions ecosystem that delivers on the sector’s goals for effective collections management, research, and content publication.  With this addition to the solution portfolio, Axiell can now partner with collecting institutions who demand a complete end-to-end tech stack and meet the sector’s rapidly growing demand for digitization, content creation, publication, and audience consumption across devices and channels.  

Axiell is a global leader and a trusted brand within the GLAM sector and we are excited to be partnering with them.  I believe that museums and archives can only benefit immensely from a tightly integrated and technologically advanced holistic solution.” said Erick Kendrick, CEO of Piction. “The partnership with Axiell will enable institutions to move away from stand-alone projects to scalable solutions that give the institution a sustainable foundation for future demands for managing digital initiatives.” 

The connection between Axiell and Piction DAMS streamlines workflows between collections managers, curators,  IT and digital departments, leaving manual processes behind. It also ensures data is accurate, synchronized and preserved across systems, reducing duplication of effort and fragmented record keeping. The solution is available immediately. 

About Axiell 

Axiell’s solutions help institutions share culture and knowledge with the world. Our software and services assist them to manage their collections, encourage reading, preserve cultural heritage, improve learning, and increase engagement with the public. Our customers are libraries, museums, archives, schools, publishers, and retailers in 55 countries. We develop innovative digital tools to transform the way they work and connect with their audiences. We do this from 28 offices globally, with headquarters in Sweden. 

About Piction 

Piction is a boutique software development company focused on providing solutions for the cultural and not-for-profit sector.  As a global leader in providing digital asset management solutionsPiction’s platform enables cultural institutions to reduce operational cost through streamlining digital workflows, protect & preserve their digitization investments as well as realizing the full potential of their digital intellectual property by repurposing and publishing to many end channels.  For more information on Piction please visit . 

For more information: 

Maria Wasing
COO Axiell Group
Phone: +46 73 852 17 52

Erick Kendrick
CEO Piction


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