Tracy Kennan, Curator of Education, New Orleans Museum of Art
In response to the museum closing its doors the week of March 16th due to COVID-19, my NOMA colleagues and I quickly developed a new digital content strategy to ensure audiences could still engage with the museum from home.
NOMA’S CONTENT STRATEGY
Each week, we are producing digital exhibitions, object lessons, artist talks, lesson plans, arts and crafts projects, and reading lists loosely based on a weekly theme, allowing NOMA to showcase all of the content we’re producing across our departments. Our Mobile Guides and ART tabs (in-gallery Digital Labels), both powered by CultureConnect, are being featured as part of our outreach.
We’re creating sample thematic tours that are typically offered as docent-guided experiences, but now being added to our CultureConnect Mobile Guide, and we plan to add new tours weekly.
STAYING CONNECTED TO TEACHERS & STUDENTS
- The first thing that we did to address canceled field trips was to provide teachers with a list of all of our digital tools:
- The web app version of our mobile guide
- The web app version of our in-gallery interactives
- Google Art and Culture online
- Art-making project directions and lesson plans
- Links to our social media platforms
- Reading lists
- Our next step, currently in progress, is creating sample thematic tours that are typically offered as docent-guided experiences. We are adding these to our CultureConnect Mobile Guide and plan to add new tours weekly. The first of these was Art and Ecology which is up and running now in the NOMA Mobile Guide.
