Digital Asset Management for Museums, Archives and Heritage Institutions

Axiell DAMS – Powered by Piction brings together collections data and digital media to create the foundation for complete digital workflows

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Making an Informed Decision on DAMS: Key Factors Driving Investment in Digital Asset Management

Watch the latest video about Axiell DAMS – Powered by Piction from our 2023 virtual event, Axiell Digital Days

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Manage, preserve, share and publish your digital assets

Manage digital assets efficiently

Boost digitisation with smarter, more efficient management of digital assets

Create a secure, central repository for all media files and all digitised and born-digital assets. Assets inherit metadata directly from the CMS for smarter organisation of assets and easier access across teams. Cross-platform workflows streamline processes for copyright clearances, object photography requests, licensing and more.

Preservation to industry standards

Preserve your collection for future generations

Manage your preservation workflows to OAIS standard, with JHOVE & DROID integrations. Set alerts for issues like file degradation or validity. If an issue is detected, alert staff or automatically replace the file with a valid one.

Share and collaborate

Work more collaboratively with colleagues and external partners

Share assets securely with internal and external stakeholders. Curate assets, set due dates, comment on media and more in shared team workspaces. Separate views allow collections, curators and marketing to manage their assets separately, whilst still sharing in the global view.

Publish your collections

Create impactful narratives around your collections and exhibitions

Create impactful narratives by combining collections data and high-quality media in one place. Quickly find the assets you need in the right format. View images, watch videos and listen to audio in high quality to ensure media is fit for purpose. Improve access to your collection and generate revenue by pushing media directly to web, mobile or in-gallery interactives.

Axiell partners with Piction to offer you complete digital workflows

Axiell DAMS – Powered by Piction streamlines workflows between collections managers, curators, IT and digital departments, bringing together collections data and digital media to create the foundation for complete digital workflows.

The integration synchronises media and metadata in near realtime, ensuring data is accurate, up to date and preserved across systems. Choosing an out-of-the-box integration means there are no unforeseen development costs for middleware.

With a shared roadmap, this innovative collaboration between Axiell and Piction provides a sustainable solution to meet the sector’s growing demand for digitisation and content creation.

Why choose Axiell DAMS – Powered by Piction?

Fits right into your digitisation workflow

Handle even the biggest digitisation projects and ingests. Store files of any type and save to multiple locations. Link media directly to the relevant record in the CMS. Speed up transcription and tagging with OCR and AI.

Synchronises with the collection

In near-realtime, pull metadata from and push media to the Collections Management System, so assets and data are consistent and up to date. Metadata from the CMS also gives you smarter ways of organising and searching for assets.

Drives efficiency

Create more sustainable ways of working by streamlining key business processes, whilst making assets easier to organise and find, so you spend less time searching and more time on the tasks that matter.

Scalable to meet your requirements

The system is modular, so you can scale up or down depending on your needs. Choose from cloud or local hosting, or a hybrid of the two.

An area for each team

Collections, marketing and curatorial can manage their data and assets separately and share institution-wide assets in a global view.

Collaboration at its core

Create Workspaces to collaborate on projects with relevant users. Relevant team members can curate assets, set due dates, comment on media and more.

Functionality built around the needs of museums and archives

Powerful search

Filter and refine your search, with advanced search and support for thesaurus search and related image search

Intuitive web-based interface

Manage assets from wherever you are. Get highlights upon login. Clearly display rights or usage restrictions

Preservation to industry standards

Work to OAIS standard, with JHOVE & DROID integrations, for validity checking, auto-treatments, alerts and storage to multiple locations

Archive & museum relationship models

Structure assets to suit your needs, whether linking pages of manuscripts or editions from a series

Secure user management

Control who can access what. Easily create user groups for simple sharing of datasets

Drag & drop media uploader

Simple drag & drop web uploader for quick import of media, such as event photography

Powerful ingest

Ingest files of any type and save derivatives to multiple locations. Scale capacity up or down to meet your requirements

High quality media viewing: IIIF compliant

View multimedia within the software and deep zoom on high-res images

Simple media editing

Quickly edit images, create video snippets, add watermarks and more

Auditing & reporting

Track changes to fields and audit user access

Workflow engine

Streamline business processes, such as rights clearances and object photography requests

Metadata management

The metadata engine supports many standards, including Dublin core, XMP, EXIF, IPTC, CDWA, and VRA

Content distribution

Deliver digital content straight to the web, mobile or display


Shopping cart and payment functionality, integrates with existing systems and allows public to order digital copies


Text, image and handwriting recognition via Google/Amazon integrations, for purposes like autotagging images


Integrate with other key systems such as CRM, e-commerce and other third-party applications


Search and retrieve assets from within apps like Photoshop and Powerpoint. Easily share branded templates

This solution works with

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