Improve signage, improve engagement
Without a mobile guide distribution plan in place, the most beautiful apps will fail to reach your audience. Data we have collected across our customer’s apps tells us that the strategic use of QR codes is the most effective way to engage your visitors onsite. Download the tool-kit to see how we’ve helped museum teams bring mobile guide conversion from 5% to 35%.
- Build trust and enjoyment by leading audiences to quality content (don’t rely on linking to your home page repeatedly)
- Use simple and easy-to-read signage that focuses just on app distribution
- Place QR codes in gathering/waiting areas as well as throughout the galleries/site
- Share QR codes pre-visit, post-visit, on visitor tickets, the museum website, and social media
- Experiment with prompts or questions to entice visitors to scan a QR code