Alexandria Museum of Art

The Alexandria Museum of Art’s mission is to advance understanding the beauty, inspiration, information, and expression that art can embody and inspire in its audience. To bring this mission to the mobile guide, the AMoA developed thoughtful and engaging interpretive content.

The project launched with three tours:

• Learn More. The Learn More tour includes multimedia interpretation of permanent collection highlights. The mix of images, audio, and video ensure visitors of all interest levels and learning styles can connect with the artwork.
• Family Tour. The AMoA staff provides questions about the artwork for not only personal contemplation but also group conversation. Creative challenges and thought exercises give parents the tools they need to engage children.
• Chapel Tour. The stunning Spanish Chapel features an audio-only tour. This enables visitors to fully immerse themselves in this architectural space’s beauty and detail while listening to the story of the Chapel.

Evolution and Expansion

The Alexandria Museum of Art continues to evolve their mobile guide. Since launching the three initial tours, the team has published two new tours on their own. The first, called Educator’s Lessons is a tour devoted to field trips. As teachers lead students through the museum, the guide provides talking points and prompts to enable conversation. The reference style of this content makes it easy for teachers to absorb key facts about the artwork while engaging their students with additional prompts to help students expand on their reactions.

Louisiana Women Making History highlights women artists in the permanent collection and their artworks, professional practice, and personal histories.